2013.... whats next

Happy New Year!  I realise its February so I am a bit late but better late than never.

Christmas in the Sweet Evie house was a quiet but fun affair with loads of presents for Evie, who, at 18mths, really got the whole concept and now expects presents whenever someone comes to visit and took a few weeks to realise you dont get a present when you wake up every morning. 

The sewing machine has had a big break... it needed it.  Despite my plans to launch a huge amount of new ideas straight off the bat, I just havent had the energy to sew and frankly, I just didnt want to.

When I sat down and thought about the last couple of years since starting Sweet Evie I realised why my passion has waned.  I'm not being true to me.  I have been so caught up pleasing everyone, I'm not creating in ways that I want.

So, 2013 will be about defining the Sweet Evie brand.  Perhaps for some of you, that may mean we dont suit your taste anymore and we will be sorry if you decide to hit unlike, but for me our growing numbers have been proof people like seeing and owning what I make not about how high the number climbs anyway. I hope you will all stick around and watch us change and see where this will take us.

So changes. Sadly, the first  change I will be making is stopping custom orders.  This wont be forever, I love being given your ideas to create but for now I need to serve only one creative master - me!  Custom orders are also a huge chunk of additional time and that is more time away from my family.  Leading up to christmas I spent so much time working on orders that I couldnt devote any time to my family and with a husband who works away for half the time and a daughter who is at such a precious and important age, something has to give.

Secondly, we are saying goodbye to our baby and nusery products and all of our current doll ranges.  Looking forward they simply dont fit with what I am trying to achieve.  In their place will be a few new things which we will be trialling.  Most importantly will be the addition of more clothing to our range.

Clothing and toys will be released in limited ranges so not all our products will appear at once.  In an effort to improve our quality and offer a larger quantity each season will only offer a few clothing designs and two toy designs.  Hopefully this allows me to focus and stop dissapointing people when they cant own one of our items.

Please bare with us while we make changes and remember that behind the scenes my life goes on.  I dont generally share too much of my private goings on with Sweet Evie so you wouldnt have seen we moved house or had some huge changes late in the year but like you, Im just a Mum/Partner/Person and the world doesnt stop because  I need to sew.

I really want Sweet Evie to become a brand I love and a job I live for and I hope you join us on this journey.  I promise to give you my all if you promise to like my posts and comment on things to keep us on your feeds.

Xox C

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